Mimic Hunt
Mimic Hunt is a work in progress, more informations soon...
Project Overview
Mimics have invaded the planet and they might be hiding inside the furnitures of your local neighbourhood... Hunt them down with your friends !
Mimic Hunt is an online FPS game in which up to 4 players have to communicate to spot monsters hidden inside furnitures, and kill them.
On this project, I'm taking care of User Research
My colleague Simon Ruiz is doing UX/UI Design
My Work
Determining the Target Audience
In a user-centred approach, determining the target audience is probably the most important step of the design process. This is why I started working on it immediately after the brainstorming phase, when we had a clearer idea of what we wanted to do and game references in mind.
Mimic Hunt is definitely inspired by the wave of cooperative first person games with proximity voice chat. Our main references are determined to be Lethal Company, Phasmophobia and GTFO. From this, I started doing extensive research by reading and collecting reviews on steam to get a grasp of tendencies. This is a method I really enjoy because it allows to collect a substancial amount of feedbacks about similar games from people willing to give some, because they took the time to write a review by themselves. I'm convinced it's a really cost efficient and interesting way to do user research.
From the hundreds of reviews I collected, I managed to extract tendencies, an summed them up in 3 "dimensions of experience" our target audience might be looking for :
- Our target audience is looking to have fun with friends through communication. This is the social component of the experience.
- They're expecting a horror experience, or at least something that will scare them, and they genuinely play for this aspect of the game.
- We're aiming our game to mid and hardcore players, It's a fps and we want to create an experience for people who enjoy action, challenge and, ultimately, pushing their understanding of a game to the limit. This is exactly what GTFO does, and the game has been a huge success.
- Hence, we can say, according to the Quantic Foundry's motivational model that the main motivators of our audience are the social aspect, thrilling action and a sense of mastery.
You might want to check out the whole process that led me to determine the target audience as it is. Click on the button below to access a document containing all the work I've done on it and that I've presented to the team. I end the document with open questions for me and game designers to answer during production as a whole.